Here’s the top three things I learnt while editing the magazine in January:
From flexible memberships to ‘no slow play golf’, Golf Club Management editor Alistair Dunsmuir provides his monthly round-up of the biggest stories in the industry.
3. Downsizing can save a club
2. The good news about membership numbers has been driven by flexible friends
The reason, it seems, is due to flexible memberships – in 2014 England Golf urged clubs to offer this, and now more than a third of them do. One example is Wycombe Heights GC, which introduced its policy at the start of 2016. By the end of the year more than 150 people had joined the club.
1. A bit of creativity can lead to a unique selling point
As a nine-hole venue, a round of golf can be played there in less than two hours, so the club has branded all its tee markers, flags and hole cups with the Golf Express logo, put banners and posters at the driving range and in the clubhouse, and featured in an England Golf video about playing the game quickly.