Every Scottish club will receive Ryder Cup tickets
Every golf club in Scotland will receive Ryder Cup tickets in a bid to boost membership retention.
The Scottish Golf Union, the Scottish Ladies’ Golf Association, the Scottish government and junior organisation ClubGolf have agreed to set aside 3,000 tickets to be used on growing the game and slowing its decline in Scotland.
This means that every club affiliated to the Scottish unions can apply for two tickets that can be used as some sort of prize at the club.
As part of the offer, every club has received a toolkit that details how they can build junior membership, retain members, generate more revenue, attract new golfers and increase visitor numbers.
Sam Torrance, who will be a key member of Paul McGinley’s backroom team at Gleneagles, welcomed the initiative.
“It’s fantastic to see such as large proportion of tickets going to clubs across Scotland, giving the chance for club members to be part of what will be an amazing home crowd at Gleneagles,” he said.
“The practice days are also a fantastic spectacle and I’m sure those youngsters and volunteers attending will savour the experience and inspire them to stay involved in the game of golf with the chance to see the world’s best players in action.”
Cabinet secretary for Commonwealth Games and Sport, Shona Robison, added: “With The Ryder Cup on the horizon, there has never been a better time for golf clubs across Scotland to raise their ambitions, increase their membership and make new offers to local communities and to visitors.
“The Scottish government is backing this toolkit with Ryder Cup tickets to encourage clubs to capitalise on this great opportunity, leaving a lasting legacy from the Ryder Cup of vibrant clubs and more people enjoying golf.”
Hamish Grey, chief executive of the Scottish Golf Union, said: “We were keen to ensure that the Ryder Cup can provide a benefit to Scottish golf at all levels and, through the ideas within the toolkit, we’re sure that clubs will make the most of this fantastic opportunity, whether that’s through a Ryder Cup theme day for all their members or an open day to attract new members.
“It’s also great to see those clubs involved in ClubGolf being rewarded, with the programme now making such a big impact to many clubs across the country, through growing their junior section’s membership.”
Four clubs across Scotland that run ‘the most successful Ryder Cup themed activity during the summer will also win a 3D TV and a visit from the Ryder Cup trophy to their club for a day.
Mike Cantlay, chairman of VisitScotland, lead agency for delivering the 2014 Ryder Cup on behalf of Scotland, said: “The importance of The 2014 Ryder Cup to golf clubs and golf tourism in Scotland cannot be overstated.
“There is no doubt that the week of the Ryder Cup will deliver an influx of golfing visitors to Scotland but it is what we do before, during and after the event that will provide the lasting benefit to our golf industry. The toolkit outlines many ways in which golf clubs can capitalise on this enhanced exposure and benefit for many years to come, ensuring we maintain and build on Scotland’s reputation as the ‘Home of Golf’.”