Survey finds that struggling golf clubs can be saved – if they attract women

Tania Longmire
By Tania Longmire May 13, 2014 11:15

A new survey of women in golf has found that female golfers could have the potential to turn struggling golf clubs around, but only if the clubs do more to make themselves appear attractive to women.

females big west conference

Female golfers at the Big West Conference recently

Just under half of all women said they would take up the game of golf if they could play with friends or family members, and once playing they could act as recruiting sergeants.

Golf clubs have suffered enormously in the last decade, with membership collectively down in England alone by more than 169,000 since 2003. This has meant that several golf clubs have closed down in recent years. In the UK, just 14 percent of all golf club members are women, far less than in most other countries around the world.

The Women & Golf magazine research found that not only is there the potential to recruit millions of women to play golf, but many then introduce their children and friends to the game as well.

The survey of 3,500 people found that a staggering 48 percent of lady golfers have children who also play the game and that more women than men are interested in taking up golf.

However, more than half of female golfers said they sometimes feel intimidated by other members at their clubs, as well as club staff, and more than two-thirds said they only want to play golf with friends or family members. Just under half of all non-playing females said they would consider trying golf, but only if they played with someone they knew.

48 golfers

“This is an important piece of research as it articulates what women want in a golf facility, underlines their important role in nurturing young players and, notably, demonstrates a level of interest among non-players that represents a significant opportunity for the golf business,” said Alison Root, editor of Women & Golf.

 

Tania Longmire
By Tania Longmire May 13, 2014 11:15
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