Historic clubs agree joint memberships
Two golf clubs built before World War One have formed a joint memberships deal in a bid to bring new golfers to their venues and retain existing members.
Clubs having joint memberships – whereby customers usually join two or more participating golf clubs for the price of one – was almost unthinkable for all but the last few years of golf’s long history in the UK.
However, plummeting membership numbers throughout the UK since the start of this century has meant that several golf clubs now offer the reciprocal policy.
Stocksfield Golf Club, which celebrated its centenary last year, and 108-year-old Morpeth Golf Club, are believed to be the first two golf clubs in Northumberland to have created a joint membership category.
The arrangement allows members of either club to play golf and enjoy the benefits of golf club membership at the other for up to just £25, seven days a week, including select competition play.
Roger Jones, secretary / manager of Stocksfield, said: “We have been thinking of this concept for a while as part of our strategy to retain loyal members by giving them greater value for money. It was beneficial to find a like-minded management team at Morpeth who embraced the idea as well as it being a top golf course in Northumberland. I am sure our members will be delighted and we will be more attractive to golfers considering where to play their golf.”
Terry Minett, general manager of Morpeth, added: “We share the same values as Stocksfield and a key priority for us is enhancing the value of membership. The distance between our two clubs and the different course challenges make this partnership workable. Offering our existing members the opportunity to play a different course at no extra charge compliments our strategy and further enhances our membership offer. We see it as a ‘win win’ for both clubs but most importantly a reward for our loyal members.”
Earlier this year five golf clubs in Yorkshire formed two reciprocal deals while last year ‘doing deals with other golf clubs’ was named as the sixth biggest trend of 2013 for golf clubs, as, for example, three south west golf clubs launched a similar scheme.