Golf’s ‘elitist’ image to be challenged
Two organisations that are involved in preparing the Open Championship this year are putting together a project to tackle the public’s perception of golf as ‘elitist’.
England Golf, which runs amateur golf in England, and Wirrall Borough Council, the local authority where Royal Liverpool, host of this year’s Open is located, are running several programmes that are intended to show that golf does not necessarily have the negative stereotypes associated with it.
Under the banner ‘Road To The Open,’ the project will deliver golf activities at schools, community centres, open spaces and local golf clubs, including hitting balls into inflatable nets, children’s games or rounds of golf at a ‘Road To The Open’ course.
Councillor Chris Meaden, Wirral’s cabinet member for health and wellbeing, said: “Wirral has many golf courses, including a number of excellent municipals, but is still seen by some as elitist. This project aims to get people to try golf, which may be a new activity for them, and break down barriers that prevent people from taking part in the sport.”
Neil Price, Wirral’s community golf development officer, who is co-ordinating the scheme, added: “It is a fantastic game that can be enjoyed by all. Golf is perceived to be expensive, exclusive and something you do when you’re old, and through this project we are aiming to break down these barriers and show that this is not the case. If you’ve never tried golf before or you have not played for a long time, simply come along to one of our events and see how, through the ‘Road to the Open’ project, we can help you enjoy this great game.”
The organisers say they hope to challenge the perceptions of more than 10,000 people between now and when the Open takes place in July.