Three things we learnt about the industry in the last month

Alistair Dunsmuir
By Alistair Dunsmuir March 28, 2014 07:56 Updated

Three things we learnt about the industry in the last month

3. Managing a golf club can throw up some pretty unique issues

Most managers have dealt with staffing problems or the need to adapt the business to changing customer demands, but there are few industries where number one on the agenda is ‘make sure company doesn’t fall into sea’.

That’s precisely the problem both Montrose Golf Links in Scotland and Caldy Golf Club in Merseyside have had to contend with.

A rescue plan is being put together to save Montrose after several years of coastal erosion, while Caldy’s local council has allowed the club to maintain existing rock armour coastal defences on the banks of the River Dee, but both parties accept this can only be a temporary solution.

2. Golf clubs can achieve anything if they work together

Reciprocal deals and buying groups are well known to be successful, but now we know that even prolific criminals can be caught when clubs work together.

Daniel Lloyd and Joe McCaughey stole at least £750,000-worth of equipment from more than 60 golf clubs across the UK in 2008 and 2009, partly because each local police force failed to realise it was a wider crime spree.

Fortunately, when managers of some of the clubs targeted discussed what had happened with other managers whose clubs had also been hit, they noticed something was up. Information was disseminated to all golf clubs and the police, and the thefts quickly stopped. The culprits have now been jailed.

1. Britain would be a much worse place if we didn’t have golf clubs

ShireLondon_GolfTrustUnityDay2012_SpecialOlympicsGB_GeorgeBrunt_OnCourse01There may be (often justified) negative stereotypes about clubs over snobbery, exclusivity and so on, but clubs also do fantastic work that helps improve people’s lives.

A survey by this magazine found that the average golf club gave £7,000 to charity last year, with some clubs donating far more than that just to give happiness to, for example, a severely ill child. There are also more and more clubs offering free coaching to people with disabilities – it’s good for morality, good for the business and good for combating those negative perceptions.

 

Alistair Dunsmuir
By Alistair Dunsmuir March 28, 2014 07:56 Updated
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1 Comment

  1. @industrialdeal March 28, 08:09

    That’s precisely the problem

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