The top three things we learnt about golf club management in November29th November, 2013 by Alistair Dunsmuir
Here are the top three things we learnt about golf club management in November:
3. It pays to partner
Many golf clubs have found that partnering with other organisations can pay dividends, and there have been a couple of innovative case studies this month.
South Moor Golf Club in Durham has teamed up with a house builder to offer all residents of a new nearby development a year-long membership at the club. This increases the value of the houses and should lead to a boost in secondary spend at the club, as well as an increase in paying memberships in 12 months’ time.
Meanwhile, Brocket Hall Golf Club in Hertfordshire has joined forces with Tottenham Hotspur, in which players can play at the club and the club receives tickets to matches.
2. Electric trolleys are keeping clubs afloat
With so many clubs struggling in the last few years, the difference between profit and loss can be minimal. So it was surprising that Letchworth Golf Club’s president, Sir Tim Wilson, told scores of golf club managers at the Golf Club Managers’ Association conference this month that, because the average age of most clubs’ members is 55 to 75, electric trolleys are responsible for ensuring that about 30 percent of golf clubs’ customers can still play the game!
Most of the audience seemed to agree too.
1. Housing developers can have a lot of front
Housing developer Persimmon seemed rather pleased last year, when it was granted planning permission to build 200 new homes very close to 84-year-old Exeter Golf and Country Club. So much so that it named some of the proposed houses after famous golf courses.
However, when both the developer and the club expressed concern that flying golf balls could be a danger for residents and properties – which was confirmed by a golf architect, leading to insurers saying that they would not indemnify the club against claims for injury or damage, the developer didn’t quite show the neighbourly spirit the golf club would have hoped for.
It called for the council to not allow the club to build a giant net to catch the balls – which could have resulted in the club closing down.
Fortunately, the council told the two to work together to sort the safety issue out – and ruled that the club could build the net if they failed to do this.