First India golf awards to take place7th October, 2013 by Jenny Yu
The first ever India golf awards ceremony – in which the golfing business community, as well as professional golfers, will be recognised, will take place next month. It could signify India’s arrival as one of the world’s leading golf destinations.
The game has grown exponentially in India in the last few years, partly because of the success of Jeev Milkha Singh, the first Indian golfer to ever break into the top 100 golfers in the world and partly due to the country’s growing economy.
It is thought that India, which now has about 200 golf courses, needs approximately 100 more just to satisfy current levels of demand.
The Take Solutions India Golf Awards, on November 5, the day before the Indian Open, has come about due to the work of one of the country’s leading business journalists, Shaili Chopra, who set up golfingindian.com, which is running the awards.
The website particularly promotes the game to Indian women.
She said: “We strongly feel there is a need to recognise golfing excellence beyond tournaments and championships. The country’s first golf award ceremony will set new global standards. The very best in the game will get the recognition they deserve as, for the first time, golfing corporate honchos, celebrities, bureaucrats and national leaders will be rewarded for their game on the same stage as golf’s professional maestros from India and the world in a bespoke and stylised ceremony.”
The fledgling show has secured some major sponsors, which suggests they can see the potential of the game in the country.
Take Solutions, a bell weather technology company, is the headline sponsor, while airline Lufthansa, hotel The Oberoi (Gurgaon) and real estate firm Nitesh Estates are also providing sponsorship, and support in terms of prizes and PR is coming from the likes of Callaway India and magazine GQ.
Take Solutions’ vice chairman, HR Srinivasan, said: “The India Golf Awards will set new benchmarks and create pathways to bring about positive change to promote golf in a rapidly changing business, leisure and recreational environment.”
Sangeeta Sharma, head of marketing, Lufthansa, added: “Our partnership with this premier platform is a natural extension of our outreach to the new global Indian looking for a distinguished travel experience.”