Clubs see 105K more golfers in Open build-up22nd July, 2013 by Emma Williams
Golf clubs’ official competitions saw 105,000 more golfers play in them in the month leading up to this year’s Open compared with the same period last year. This represents an increase of almost 16 per cent.
The figures, revealed by HowDidiDo, Europe’s largest golfing community, just after Phil Mickelson won the Open Championship at Muirfield, is more good news for golf clubs following similar statistics showing increased participation in June and early July.
“It would appear that the past few weeks of great weather have driven golfers back to their clubs,” said HowDidiDo Media’s managing director, Barry Dyett.
“After what seems like an eternal spiral of downtrend updates, the British golf industry finally has some positive news with golfers across the UK and Ireland downing their tool boxes, laptops and TV remotes and heading out onto a sun-kissed golf course.
“This means great news for golf clubs that will be experiencing increased member turnouts and the positive knock-on effect of additional ancillary revenues.
“With most commentators predicting a further prolonged spell of fine weather, we hope to see a continued upward curve throughout the remainder of the summer and the message to clubs is to ‘make hay while the sun shines’.”