US drive to attract women to golf
A major drive has been launched in the USA to make golf courses more attractive to women.
Backed by an 84-page report published by the PGA of America, Connecting With Her Playbook, which explains why golf clubs should appeal more to women and offers advice on how to do it, all American golf venues are being encouraged to become certified by the National Women’s Golf Alliance (NWGA).
The NWGA, an amalgamation of four women’s golf organisations that was set up last year, sends four women to each participating club to evaluate course playability, customer service, golf course amenities, facility amenities and golf programmes. The facilities are then either certified or given advice on how to become more female friendly.
“Connecting With Her Playbook gives courses excellent guidelines to better target women golfers,” said Lynn Stellman, an NWGA partner. “The NWGA evaluation and certification programme offers independent validation that the facility is rolling out the green carpet to earn more women’s golf business.
“Our goal is to recognise the golf facilities that are doing a great job of welcoming women. And, we provide very specific recommendations on how to further improve the women’s golf experience.”
Meanwhile, in sharp contrast to the UK, golf participation in the USA climbed dramatically last year.
Unlike the UK, which had its second wettest year since records began, the USA, in 2012, had its hottest year since records began.
The National Golf Foundation has reported that total rounds played in 2012 were up by 5.7 per cent on the previous year, equating to more than 26 million extra rounds of golf, following nearly 10 years of steady falls.