Why Become a Nevada Bobs Pro Shop?
27th February, 2013 by admin
Being Part of a Brand doesn’t mean you lose your identity!
What have clubs that have rebranded their shops as a Nevada Bobs Pro shop seen since becoming a part of our brand?
Hazlemere GC said when they first opened that they wanted to drive more footfall to the shop and improve the profitability of the shop whilst showing new visitors what an excellent course and club facilities they have.
When we dual branded their signage at the gate, passers-by saw that the shop was now a Nevada Bobs Pro shop and over their first weekend they had unprecedented sales across the board and this has continued especially in clothing.
What we do to increase the footfall is that we believe in promoting the WHOLE business not just the shop as by doing this the club will benefit. If we can create a passion for non-members to play and pay a green fee or societies to book their quarterly event this is extra income for the club. They will see the shop and though may not spend anything on that visit they are aware it’s a NB pro shop and what it offers. If these non-members become regular visitors they may become members which every club is looking for.
We will do this by giving every club up to 2 pages on our web site as part of our store listings, we will e mail to our database in an area of approximately 10 mile radius from your club every month offers and activities the club has, and we will list every club on the mailers that go out to our national database 3 times a week.
They see that having someone else to promote their business takes the pressure off them as they know we will ensure regular messages are sent out and we will monitor their success, leaving them more time to manage other aspects of the club.
The clubs name and identity will be increased and known and recognised by golfers within your area which can only be positive.
How have we helped Hazlemere GC increase their profitability of their shop by arranging for them to buy their stock direct from the manufactures giving them increased discount and longer payment terms and we will introduce you to all the major suppliers. For those brands and items that the shop does not stock you can buy these direct from us at trade price. By having access to nearly 4000 items you can keep your stock holding down but increase your stock range.
We will give you all the ideas you need to maximise the sales from your shop.
For as little as £100pm why not become part of Nevada Bobs growing Pro Shop brand. Email or call Craig Johnston on 01923 222370 / craigjohnston@nevadabobs.co.uk to arrange to visit your club or range to explain the benefits in greater detail.
