The Open generated £65m for Lancashire
Last year’s Open Championship at Royal Lytham & St Annes Golf Club generated £65 million for its county, Lancashire.
This figure includes £28 million that was pumped into the Lancashire economy by spectators, sponsors, organisers, the media and the players themselves, plus the marketing generated from global television coverage, which was worth £37 million.
Sheffield Hallam University’s Sport Industry Research Centre, working on behalf of The R&A, interviewed more than 2,000 spectators from the event and found that most of the spending was conducted within The Fylde’s coastal area.
Commenting on the findings, Robin Bell, The R&A’s director of marketing, stated: “In one week, the total amount of new money entering the Lancashire economy reached £28 million and the tourism legacy benefit of broadcast images on global television of The Fylde and attractions such as Fairhaven Lake, Blackpool Tower and the Pleasure Beach will pay back in visitor numbers for years to come.”
Subsequently, due to the success of the Open at Royal Lytham & St Annes, the tourism industry experienced a considerable surge in revenue from people attending the event with more than the equivalent of 110,000 single night stays.
David Eaves, Fylde Borough Council leader, said: “The Open is one of the world’s great sports’ events and through exposure on global television it delivers a healthy legacy for golf tourism in Fylde and inspires participation by local people, young and old, in the sport.”
In total, 181,400 spectators graced Royal Lytham & St Annes during the week, with 500 million households worldwide watching, generating 3,800 hours of televised coverage.
Lancashire County Council’s Michael Green added: “We trust it will not be too long before golf’s oldest major championship makes a return visit to Lancashire.”