Become a Nevada Bobs Pro Shop31st January, 2013 by admin
Nevada Bobs have opened up their expertise and the use of their brand name to all golf clubs to help increase the awareness and offering golf clubs have to a wider number of golfers within a 10 mile radius.
Nevada Bobs has been a franchised business since 1989 but with the current economic situation realised that some golf clubs were starting to struggle and that they should offer an alternative to franchising for experienced golf owners and managers, so have introduced a licence. The licence is a low cost way of having the Nevada Bobs name above your shop as Nevada Bobs understand that the support an experienced golf owner or manager requires is not as intensive as a franchisee.
The major difference with Nevada Bobs offering, compared to having another brand at your club, is that Nevada Bobs do not want to take over your shop. The shop will remain either the clubs or the Pro’s business and income and profit will remain theirs. Nevada Bobs are offering their expertise in retailing, merchandising and marketing to promote the shop, its offers and to make it appealing to non-members to shop there. If non-members use the shop they will see the other facilities the club has to offer and may use them.
The other major difference that Nevada Bobs has to offer is that they want to promote the whole club not just the shop. Nevada Bobs believe that it goes hand in hand that if the club promotes its membership, its green fees, its society and corporate days to a wider number of golfers they will start to use the clubs facilities and the shop will benefit. Nevada Bobs also feel that part of the facilities that should be promoted is lessons from the Pros and that they are able to custom fit new clubs.
To get the clubs full facilities in front of at least 3000+ golfers in a 10 mile radius, Nevada Bobs will design a micro site within their store locator section specifically about the club so visitors to their web site searching for a Nevada Bobs shop will be aware the club is part of their brand. They will design and send out to the 3000+ golfers in their database in your exclusive territory a monthly mailer based on the clubs requirements, and list the club on the 12 monthly HO mailers that are sent out.
Nevada Bobs are offering this and more for a monthly fee of £150, so being a part of a brand that golfers know will not lose your identity but enhance it as all marketing is dual branded with your club name.
There are a number of other benefits Nevada Bobs have put in place that will increase the footfall to your club which will increase the income for the club, so to find out more and be ready for the 2013 season call Craig Johnston on 01923 222370 or e mail him on firstname.lastname@example.org