Every English club sent questionnaire
Every golf club in England has been invited to take part in ‘England Golf’s 2012 Golf Club Membership Questionnaire’.
The authority releases the results of the research every two years to identify trends in the behaviour of golf club members and visitors, and how golf clubs are reacting to them.
“It is vital research that helps shape future investment in the game,” said an England Golf spokeswoman.
“It monitors membership trends and highlights the effectiveness of current development initiatives and resources.
“Since the first survey was distributed in 2002 the research has provided golf clubs with statistics to compare and benchmark themselves to better assess their business health and progress.
“We’ve looked at, for instance, the development of flexible membership packages and best practice examples for golf clubs, and from this have produced, for example, guidance and support for golf clubs for recruiting and retaining members, and for developing women’s and girls’ golf.”
All clubs that return a completed questionnaire will be entered into a draw to win a fourball on the Hotchkin Course at The National Golf Centre, Woodhall Spa.
Richard Flint, development manager for England Golf, commented: “Despite the pressures of the economic climate, golf in England has reacted to the challenges and changing golfing environment.
“This biennial research is a critical part of meeting these and future challenges and will enable us, along with our county golf partnerships, to establish recruitment activities and transform facilities and offerings within clubs to meet the demand of existing and potential golfers.”
The results are due this autumn.
Copies of the questionnaire have been sent to all clubs but it can also be completed online. All clubs that make an online return by May 11, 2012 will be entered into a draw to win one of three Apple iPads.
Previous results booklets can be downloaded.