‘Dress codes do not boost clubhouse profits’19th January, 2012 by Colin Victor
A survey of UK golf club members has found that just 11 per cent believe relaxing a dress code at their clubhouse would detrimentally affect bar and restaurant revenues.
The HowDidiDo poll of 1,181 members of clubs asked: ‘If your club were to relax the dress code in the clubhouse, what effect do you think it would have on bar and restaurant revenues?’
Nearly half of all the respondents (547 – 46 per cent) said it would have no effect, while 501 members (42 per cent) said revenues would increase. Just 133 golf club members said a change in their club’s rules would hurt the business.
A spokesman for HowDidiDo, a golf club members’ competition results service containing Europe’s largest online golfing community, which is used by the majority of golf clubs in the UK and Ireland, said: “The dress code debate arouses passions on both sides, but there has never been a survey to back the arguments until now.
“These results show that nearly four times as many golf club members believe relaxing the dress code in the clubhouse would be good for food and beverage business as opposed to those who think it would have a negative impact.
“Food for thought for committees and golf club managers who might be looking at ways to increase revenue, particularly if they are thinking of relaxing dress codes to appeal to nomadic golfers who might be put off from joining a golf club by them, but are worried about the opposition they might face to doing this from existing members.”