Windlesham launches new pro shop
Windlesham Golf Club, which has eight PGA professionals, has re-launched its pro shop, one of the most successful golf retail businesses in the south east of England. It also plans to launch the store in an online capacity in 2012.
As part of the club’s ongoing investment in its facilities, the opening of the new outlet coincides with the shop’s new independence from its previous franchise status. In addition to being the first sport’s club in the country to stock Porsche Design, the new pro shop also stocks a range of merchandise and brands including Callaway, TaylorMade, Cobra, Mizuno, Titleist, Nike and Cleveland.
Peter Lumley, managing director at Windlesham Golf Club, explained: “The launch of our new pro shop is something that we’ve all very excited about. We have been investing significantly over the last couple of years in ensuring that our course and club equipment is of the highest standard for our members.
“While we’re proud to say that we have one of the most successful golf retail businesses in the south east, we are always striving to find areas for improvement. Our members can now enjoy a fabulous ‘new look’ shop which is stocked with top brands and products, and which is prepared for all our members’ needs ensuring, for example, that we have a large number of left handed and ladies’ clubs in stock at all times.”
The pro shop provides service in the form of its PGA professionals who are on hand to provide qualified assistance with custom fit advice and to share their wealth of knowledge about the industry, the latest trends and products in stock. Customers are encouraged to try equipment before they make their purchase either on the club’s practice range, short game area or practice green area in front of the club. This approach is part of the outlet’s commitment to ensuring that visitors buy the right products for them and, in doing so, save the customers’ time, the risk of buying the wrong choice and the expense of replacement after a few months.